
SodaStream produces home sparkling water machines, CO₂ cylinders, and related accessories designed to reduce plastic waste. However, the company is based in Israel and is listed by the BDS movement for its involvement in the exploitation and oppression of Palestinians. Founded in 2005 by a coalition of Palestinian unions and civil society groups, BDS called for a boycott of SodaStream in 2011 due to its main factory being located in the illegal Israeli settlement of Ma’ale Adumim, built on the remains of seven Palestinian villages. The company benefited from Israeli government tax breaks and lenient labor laws, reinforcing Israel’s occupation through economic support of the settlement. Palestinian workers employed there reported harsh, discriminatory conditions and exploitation. As one Palestinian employee said in 2013, “I feel humiliated and I am also disgraced as a Palestinian…We Palestinian workers in this factory always feel like we are enslaved.”
Sources:
https://bdsmovement.net/Guide-to-BDS-Boycott
https://www.bdsmovement.net/news/%25E2%2580%259Csodastream-still-subject-boycott%25E2%2580%259D
